Turning Network Complexity into a Competitive Advantage
by Adam Stein on 19 October 2008 - 11:04:21 PM
While
some vendors play "Ostrich" in today's competitive market, others are
attacking with great zest. Warren Buffet has the best advice for NGN
operators and vendors, "be greedy when others are fearful". A recent Wall Street Journal article noted another related perspective: "Publicly, most tech companies say that a downturn is when investment in
IT is most critical because these investments can make operations more
efficient." Reducing costs while helping operators cut downtime and
churn for NGN services is critical. In turn, operators demand, more than ever, much higher quality from their
vendors to stay competitive by striving to be more mean and lean via automation and efficiency. Mu has
just the right solution to help.
Many
of Mu's operator and vendor customers are scoring a competitive
advantage by taking service complexity head on to ensure their specific
service or product offering rises above all others. For operators
involved in the upcoming GMI (Oct 20-31), IPTV service assurance through quality and reliability is job one. Mu is an active GMI participant with ad-hoc testing on site at GMI locations including Verizon.
Of course, the vendors supplying both software and hardware for IPTV
rollouts will not sit by idly and wait for operators to choose their
wares over others. Instead, many are taking the path to supplying
higher quality products that help operators in turn provide users with
better quality of experience (QoE) for VoIP, IPTV and location-based
IMS applications. Turns out vendors that are hardening their product
definition, development, SIT and SIRT efforts are being rewarded in
tough economies with repeat business from loyal enterprise and operator
customers. Light Reading, Mu and Tekelec put together a webinar on VoIP/SIP hardening (archive available)
On a related network analysis and testing front, Mu is an active participant with Isocore's MPLS 2008 event
in Washington, DC. MPLS testing is critical to both network operators
and enterprises as increasingly common MPLS deployments support
multiple
service revenue models, perform traffic management and offer a robust
network recovery
framework. The complexity involved in both building MPLS-based
software and deploying services depending on MPLS implementations is
simply staggering. But Isocore is smartly bringing in many Mu
customers among the leading
network operators (NTT, Verizon, AT&T, T-Mobile, KDDI and Qwest)
and vendors (Cisco, Juniper, Redback, Alcalu, Brocade-Foundry) participating to ensure all MPLS software and hardware components are fully integrated BEFORE the
MPLS service is rolled out. Simply put, in this "hardened" economy, no
operator will take a chance at alienating a revenue-critical Fortune
500 client depending on its MPLS VPN and no vendor can risk offering
anything but the highest quality, most reliable offering for the core,
edge of CPE portion of the operator's MPLS service offering.
Network service delivery is already complex enough, now operators and vendors have an automated and repeatable method to resolve product weaknesses or security issues before production, revenue deployment. Today's successful operators and vendors are already driving down costs to gain market advantages. How will you respond?
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